Andrea Rocco Matta

Architect.
Co-founder of Ideatura.

I’m building Ideatura.ai, an agentic operating system for architects and designers. We’re bringing AI agents into the architectural workflow—from exploring ideas and developing 3D models to producing 2D drawings, detailing, and checking the work.The ambition is to support architects end to end, giving them more capacity to develop and deliver their ideas.

About

From designing buildings to building tools for architects.

I’m an architect and co-founder of Ideatura, where I lead product development. My work connects architectural practice, software, and the tools we use to turn ideas into buildings.We’re building Ideatura into an agentic operating system for architects and designers: a platform where you can describe what you need, bring your project references and standards, and direct AI agents through the work. Our ambition spans the architectural process, from early exploration to modelling, documentation, and project delivery.I work with architects to understand how that process happens in practice and where automation can help them take on more.Before Ideatura, I was Design Lead at TopHat, working on modular housing, digital kits of parts, and design automation. At Hopkins Architects, I worked on projects including the Peninsula Hotel London and the University of Bath School of Management.I’ve also built Modulor, a home-renovation platform, and Plybox, a modular furniture configurator. Across these projects, I’ve kept returning to the same question: how can better tools connect design decisions to the work needed to build them?On LinkedIn, I share practical AI workflows, modelling experiments, and what I’m learning while building Ideatura.

Professional Experience

Architecture, products, and the tools behind them.

My experience spans architectural practice, industrialised construction, and building companies. Today, my focus is Ideatura and how AI agents can support architects and designers throughout their work.

Ideatura — Co-founder & Product Lead

Building an agentic operating system for architecture and design.

At Ideatura, we’re building a platform to connect and automate architectural workflows—from 2D drawings and 3D modelling to detailing, documentation, and checking.

I lead product development, working with architects to turn real project needs into practical tools. The aim is to bring these tasks together into a connected workflow that architects can direct, review, and build on.

Explore Ideatura Next: TopHat

TopHat - Design Lead

DfMA - MMC - Prefab - Modular

Worked on modular housing, digital kits of parts, and design automation, connecting architectural decisions with manufacturing and assembly.

Hopkins Architects — Architect

Commercial - Educational Sector

Worked on projects including the Peninsula Hotel London and the University of Bath School of Management, developing experience in technical design, BIM coordination, and construction delivery.

Modulor — Co-founder

Proptech - Startup - Digital Twin

Built a home-renovation platform combining 3D scanning, digital models, and interactive design tools to help people understand and plan changes to their homes.

Plybox - Founder

Hardware - Startup - Furniture

Developed a modular furniture system and online configurator, exploring how people could customise furniture and connect their design decisions to fabrication.

Let’s talk about what you’re building.

I’m interested in how architects and designers work, where the process gets in their way, and what better tools could make possible.Get in touch about Ideatura, a workflow you’d like to automate, or a collaboration in architecture, design, and AI.

Design Automation

Leveraged BIM softwares to streamline design, manufacturing, and assembly processes. This approach enables the automatic generation of design and structural options based on specific parameters such as dimensions, layouts, and geometric preferences.

Design Standardisation

Adopted a strategic approach to create a set of highly detailed standardized components, organized in a 3D digital library and used as a "kit of parts" for quick and easy digital assembly. This kit has effectively improved live scheduling, procurement, and routing in the factory, enhancing efficiency and consistency.

Design, Manufacture, Assembly

Implemented an engineering approach focused on designing components to simplify manufacturing and assembly processes. The goal was to reduce costs, minimize waste, and streamline production by optimizing designs for efficient fabrication and easier assembly.

Robotic Fabrication

Modelled in 3D the entire factory layout for the robotic fabrication of volumetric housing. The factory operates at a Tier 1 level and is planned to be the largest in Europe, featuring high automation and advanced robotics with minimal manual intervention.

Online Configurator

Contributed to the online platform by creating all 3D models and components. The system revolutionise production by automating BOMs and drawings generation. Planned to seamlessly integrate with the factory, handling complex house designs and streamlining the design-to-manufacture workflow with speed and precision.

School of Management - 2021

The new School of Management at the University of Bath is a modern facility designed to support research and teaching for business and management students. Designed by Hopkins Architects, the building features a modular facade, central atrium, flexible teaching spaces, Harvard-style lecture theatre, and over 140 offices. I was involved in various aspects of the project, from planning application, technical details, and all the way to tender.

The Peninsula Hotel - 2023

The Peninsula Hotel London, is a luxury development situated near Hyde Park Corner. Designed by Hopkins Architects, the project features guest rooms, private residences, several high-end facilities and extensive staff provisions. I was involved in both BOH and FOH parts of the project.

Technical Design

Developed external envelope packages for façade system, including prefab modules, curtain wall-glazing units, and roof drainage design for a project in the educational sector. Specialised in technical design for detailed joinery, walls, floors and ceilings packages for high-spec commercial project.

Project Coordination

Led BIM packages and coordinated across multidisciplinary teams, including structural, MEP, and client representatives, ensuring smooth project delivery from concept to construction stages.

Construction

Actively involved in the construction phase for Front of House and Back of House areas for large commercial project. Maintained constant interaction with project managers, design consultants, and construction trades.

Online Platform

Developed an intuitive online platform to streamline the home renovation process by integrating 3D scanning, 3D modeling, interactive design tools, and step-by-step guidance. This platform enabled users to visualize renovation options in real-time, customize designs to their preferences, and navigate the renovation journey with ease, significantly enhancing user engagement and satisfaction.

Building Information Modeling

Utilised Revit to enhance design and planning of small-scale house renovation projects. By creating detailed 3D models with standardised components and accurate data, the process became repeatable and scalable, reducing errors and enabling precise material estimation. This streamlined the workflow from concept to construction, ensuring efficient project execution in terms of budget and timelines.

3D Scanning

Integrated affordable 3D scanning technology to accurately capture existing property dimensions and features. This precise data was utilized to create detailed 3D models, allowing for more accurate design customization and reducing the likelihood of errors during the renovation planning process.

3D Modelling

Leveraged Revit and Enscape to create immersive 3D models of residential properties. These digital replicas facilitated enhanced visualization and planning, enabling clients to interact with every aspect of their renovation project virtually.

3D Rendering

Produced high-quality 3D renders and realistic visualizations of proposed renovation designs. These detailed images and walkthroughs were instrumental in decision-making processes, marketing efforts, and in effectively communicating design intent to clients.

Product Development

Created an innovative modular flatpack furniture system that allows endless expansion and reconfiguration, much like LEGO pieces. Designed a core set of just 10 components that can generate hundreds of unique furniture designs, offering customers unparalleled customization and adaptability.

Online Configurator

Developed a user-friendly online configurator that enables customers to design bespoke furniture pieces from sheets of plywood. The platform translates designs into CNC-ready files, streamlining the production process without the need for owning manufacturing equipment or holding inventory.

Coding

Enhanced coding proficiency by learning JavaScript, HTML, and CSS with the assistance of Copilot. Applied these skills to build and refine the online configurator, enabling dynamic user interactions and a seamless design experience. Demonstrated the ability to self-learn and implement new technologies to drive product innovation.